In recent times the focus on corporate social responsibility has raised, and at no place was this else noticeable than at the Business in the Community Ceremony (BITC), wherein the subject was focused on by Sajid Yacoob of Jaguar Land Rover.

Sajid Yacoob, presently the Vice President of Jaguar Land Rover India said, “It is good to see the global focus on CSR. Recent positive changes via the Companies Act in India will hopefully see CSR activities grow even further.”

As indicating by Mr. Yacoob, companies today can not exist solely for the purpose of making profits. While consumers still rely on corporations for services and goods, today's customers make their decisions on numerous factors including what the company does besides the business.

According to industry observers, it’s not surprising that the BITC placed emphasis on this subject because it leads to a better public image. Recent studies show that the public image of a company is dependent on its social responsibility and more and more people judge companies by the way they interact and impact the community around them.

About Jaguar Land Rover.

Jaguar Land Rover is among the most significant auto producing companies globally, and is well-known for their 2 flagship lines, the Jaguar and the Land Rover. Ever since its beginning, the company has remained to expand operations and now has subsidiaries in various other countries like China.